A brief introduction to variable data printing

The traditional printing method can only print a certain number of printed materials with the same content at a time. In other words, whether you print 1,000 sheets or 100,000 sheets, the graphics and text on each printed sheet will be exactly the same. Variable data printing (ie personalized printing) is an important part of digital printing. The so-called personalized printing here is relative to traditional printing. Personalized printing means that during the printing process, the printed images or text can continuously change according to the preset content and format, so that the first to the last print has different images, text or barcodes. Each print can be designed and printed for its specific distribution audience. End users of printed matter are increasingly emphasizing their own personalization and have increasingly higher requirements for printed matter quality, thus promoting the promotion and application of variable data printing.

Variable data printing is a type of on-demand printing. It has many different names: variable information printing; personalized printing; customized printing; database publishing; no matter what the name is, the essence is the same , that is, printing different content on each printed matter or publication, including text, numbers, pictures, and barcodes. Variable data digital printing means that the digital printing machine needs to be continuously printed during the printing process without stopping the machine. Changing the graphics and text of the printed product (also known as data) means that different printing samples and graphics can be printed continuously without interrupting the printing process.