Anti-counterfeiting traceability marks are the bottom line and the guarantee
With the continuous development of technology, the means and methods of counterfeiting and selling have also become more collectivized and technological, and have become more hidden, which has caused many problems to brand owners. Consumers’ trust in merchants has continued to decline, and consumers’ trust in merchants has continued to decline. Rights and interests cannot be protected, and brand owners have also regarded the demand for 'anti-counterfeiting traceability' as one of the core functions of product packaging. It is under this background that anti-counterfeiting traceability labels were born, forming a new situation in my country's anti-counterfeiting technology market where a hundred flowers are blooming and a hundred schools of thought are contending. .
According to relevant data, there are more than 2,000 companies in my country's anti-counterfeiting industry, employing more than 200,000 people. Anti-counterfeiting technology has been diversified in products. In addition to documents and bills, it is also widely used in commodities in the circulation fields such as food, medicine, tobacco, wine, salt, clothing, audio and video products, and electronic products. In China, more than 90% of Anti-counterfeiting technology is used in medicines, more than 15% of food, and more than 95% of tobacco and alcohol products. One of the more popular anti-counterfeiting technologies is identification by pasting or printing QR code anti-counterfeiting labels.
Anti-counterfeiting labels (handled by the Consumer Anti-Counterfeiting Code Inquiry Center) are also called anti-counterfeiting labels or anti-counterfeiting stickers. They are a type of self-adhesive product that can be pasted, printed, or transferred on the surface of the subject matter, or on the packaging of the subject matter, or attached to the subject matter. Marks with anti-counterfeiting effect on objects (such as product tags, business cards and anti-counterfeiting certificates). The anti-counterfeiting features and identification methods of anti-counterfeiting signs are the soul of anti-counterfeiting signs.
Anti-counterfeiting labels are one of the anti-counterfeiting technology products (as of 2020, there will be a total of 6 types classified according to national standards). Anti-counterfeiting believes that when products leave the factory, they should follow the eight technical requirements that anti-counterfeiting labels follow when leaving the factory:
1. Uniqueness of identity: The uniqueness and non-transferability of the anti-counterfeiting identification features of anti-counterfeiting technology products. For example, in digital anti-counterfeiting, a product has an anti-counterfeiting mark with an identity code. Each anti-counterfeiting mark can only be used once and cannot be transferred.
2. Stability period: The shortest time that the anti-counterfeiting identification features of anti-counterfeiting technology products can be maintained under normal conditions of use. For example, fluorescent inks and temperature-changing inks have a decay period.
3. Safety period: Under normal use conditions, the shortest time for the anti-counterfeiting identification features of anti-counterfeiting technology products to be successfully copied. This is what customers are most concerned about, and the manufacturer should propose a commitment period.
4. Anti-counterfeiting strength: the durability and reliability of the function of identifying authenticity and preventing counterfeiting. Anti-counterfeiting strength consists of four factors: the number of anti-counterfeiting identification features, the number of anti-counterfeiting technology exclusivity, the difficulty of imitation and the cost of imitation.
5. Usage adaptability: The ability of the anti-counterfeiting identification features of anti-counterfeiting technology products to adapt to the use requirements of the subject matter or service object.
6. Recognition performance: The anti-counterfeiting identification features of anti-counterfeiting technology products can be correctly identified by sense organs or machines (instruments) within the required identification time. First-line identification emphasizes the common knowledge of anti-counterfeiting identification features, which can be identified through the senses; second-line identification emphasizes identification through simple instruments (such as magnifying glasses, laser pointers, ultraviolet fluorescence discriminators, etc.); third-line identification emphasizes identification through special instruments (such as DNA identification) ) is identified by experts and serves as the basis for judicial determination. Second-line identification and third-line identification emphasize the implicit nature of anti-counterfeiting identification features.
7. Usage environment requirements: The anti-counterfeiting performance of anti-counterfeiting technology products should meet the normal usage environment requirements of the subject matter.
8. Technical safety and confidentiality: The technology used to design and produce anti-counterfeiting technology products should be safe and confidential. In addition, economic cost adaptability should also be considered, that is, the use cost should be reduced as much as possible while meeting the anti-counterfeiting technical requirements.
The birth of the Arojet X1 high-speed anti-counterfeiting traceability label inkjet coding system is to help prevent counterfeiting of products and protect the rights of brands and consumers from being infringed. We have cooperated with Shandong Taibao Packaging Products Co., Ltd., a national high-tech enterprise for new packaging materials. Arojet X1 high-speed anti-counterfeiting traceability label inkjet coding system has QR code anti-counterfeiting technology. We print variable QR codes on the laser film according to customer requirements, achieving traceability, anti-counterfeiting, anti-scratch and anti-alcohol effects.
Arojet can also foster research that is more useful and influential in society at large.
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