Internet big data promotes the marketing strategy of inkjet printers

The big data inkjet system predicts from the current market view that inkjet printers are about to make progress. With the promotion of Internet big data, the marketing strategy of inkjet printers will make progress, fully dig out consumption data, improve sales strategies, and aim at product anti-counterfeiting and anti-fleeing. The source can be checked, the whereabouts can be traced, and the responsibility can be investigated and multiplied. Through the integration of digital anti-counterfeiting and printing anti-counterfeiting, it has achieved revolutionary innovation breakthroughs in many fields, and has become a price-effective coding equipment. Driven by the new generation of network technology and big data technology, the Internet of Things industry and big data promote the marketing strategy of inkjet printers to go beyond the basics. The PC terminal and mobile Internet are booming, and the networking and informatization of the intelligent society has become the world economy and society. The general trend of development. Enterprises are paying more and more attention to the subsidiary value of products, and the functional requirements of product packaging are getting higher and higher. Packaging informatization has become a new trend in the development of the commodity packaging industry. The promotion and application of QR codes and electronic labels has given the packaging industry Infused with new vitality, it provides a good information perception carrier for packaging informatization. Two-dimensional code has become one of the most widely used perceptual technologies in the world. It has low cost, easy code assignment and scanning, coverage rate increased by more than 200%, and the growth rate for product packaging is more than 500%. The rapid development of science and technology, the construction of the Internet of Things, and higher requirements for the coding and marking of products, only a few inkjet printers on the market can meet the requirements. Currently, it is moving closer to the era of the Internet of Things, and the two-dimensional code error in the era of the Internet of Things is generally To become the key point of anti-counterfeiting technology with the most development potential, this is a very good development opportunity for many manufacturers. To improve the technical level of products, innovate product functions, enter new market applications, the development potential of inkjet printers is huge. Chinese inkjet printers are better to work harder. Enterprises can provide a comprehensive set of technology and application service solutions for product packaging informatization by establishing a two-dimensional code intelligent object contact platform system. Functions include code gateway contact management, product anti-smuggling management, product anti-counterfeiting verification, docking with ERP, product traceability and invoicing management, consumer integration and interaction, integration mall and WeChat marketing, docking WeChat marketing and other mobile marketing and big data analysis.